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An online desktop and mobile shopping experience for a company that manufactures made-to-order camera products.
Role
UX Research, UX Design, IA
50% faster workflow processes
45% increase in conversion rate
80% improvement in sales
Impact
We identified the need for a step-by-step purchase structure for core products due to users' confusion surrounding the composition of various equipment resulting in abandoned carts. Our internal teams also contended with inefficiencies in customer service and processing.
I owned the UX research and design processes and worked closely with a designer and contract web developers to visualize this concept in an intuitive way.
A mobile app that empowers users to discover, create, and connect through creative arts services within their communities.
Role
Product Designer
As the sole designer behind this project, I conceptualized and designed an intuitive platform to connect creative artists and art enthusiasts alike. From the initial ideation phase to the final design, through extensive research and iterative design cycles, an intuitive user experience was crafted that empowers users to search and/or provide creative art services within their communities.
An evaluation of key elements of the Polysleep online experience (offering the best Canadian sleep brand products) to determine potential improvements to the website's functionality and design.
Role
UX Research, User Testing
Polysleep underwent a site redesign to improve their functionality and online experience. We undertook usability testing with the following objectives:
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Test users' ability, as well as thought flow, to navigate through the site and additional feature/products
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Compare users' differences in experiences in terms of likes/dislikes and points of success/failure
Major issues were fixed immediately following the receipt of this usability study report.
An online desktop and mobile shopping experience for a performance brand that reimagines the packaging of loose chalk.
Role
UI Design, UX Design, Graphic Design
Kallus was conceived when I noticed the potential in designing a more user-friendly container for loose chalk to refill chalk bags with. A simple e-commerce website was needed for the distribution of these designs.
As a solo designer, I owned the entire design process - from the conception and branding of the physical packaging to the user interface and user experience of the website.
